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BlackBerry, Apple, Macintosh. Some of the most successful genuine otter ugg australia boots on sale product names and company names have unexpected roots.

How do you reconcile the tart sweetness of blackberries picked on a lazy summer afternoon with a multitasking cell phone? At first glance, product names and company names like BlackBerry and Apple have nothing to do with the companies or products they brand. So why do they work? Because strategic naming rarely genuine otter ugg australia boots on sale requires a literal descriptive name. ?In fact, if you want to set a brand apart genuine otter ugg australia boots on sale and make it fresh and memorable, an evocative name borrowed from another field is often far more powerful. Especially if you dig deep to create a name that’s rooted in the brand’s essence. Here are some rules for successfully “borrowing” a name from an unexpected source―in this case, the garden.