Business-to-business lead generation is one of the few times in
life when you should start at the end and work backwards.
Before genuine ugg australia boots on big sale you write a single line of copy or design a single
element of your direct mail package, sit down with the sales
people who close genuine ugg australia boots on big sale the sales. Find out when and how they get
prospects to sign on the line that is dotted, and work backwards
from there to discover what you need to do to capture the
attention of these prospects in the first place and get them
into your sales funnel.
Here are some questions to ask the sales team:
1. What makes a prospect buy? (Is it price? terms? guarantee?
after-sales service? quality?)
2. What customer objections will endanger a sale? How do
salespeople overcome these objections?
3. Do prospects need a lot of information before making a
decision?
I am assuming that your clients' B2B buying process (and your
sales process) consists of more than a few steps. Usually, it
looks something like this:
* Identify need
* Gather information on solutions
* Establish specifications
* Request proposals or quotations
* Interview top suppliers
* Make short list of suppliers
* Check references
* Test sample or demo product
* Select supplier
* Negotiate terms and
* Sign contract
* Make first purchase
* Evaluate performance
* Make repeat purchases
* Remain loyal to valued, long-term supplier
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